TheLibrary

Branagh PR produces high-quality white papers to showcase the thought leadership credentials of organisations and their leaders.

This IILSC Insights series for the Paris-based International Institute of Leadership & Safety Culture has elevated the level of debate in the field of environment, health and safety.

Branagh PR plans, manages, curates and edits the content for IILSC Insights, working with Leicester design agency On Poynt Creative to create stunning print and digital versions. We write content for these and other white papers, too.

In 2023-24, Branagh PR supported the creation, planning, promotion and delivery of a five-venue, hybrid conference on anti-racism.

This ground-breaking event gathered hundreds of leaders, activists and allies in London, Edinburgh, Cardiff, Belfast and Birmingham, and online, and breathed new life into the campaign to eradicate racism.

From the coverage in People Management Magazine to the comms coordination across four nations, Branagh PR played a central role in this event's success.

Branagh PR has worked with apprenticeship SaaS provider OneFile to enhance their profile as a thought leader on the issues facing apprentices.

This included a campaign with surveys of learners, employers and training providers, leading to a white paper and coverage in publications including FE Week.

"At OneFile, we've worked with Tim Walsh at Branagh PR for about two years," said Marketing Director, David Howlett. "Tim combines strategy and tactics. He advises us on what we should do in the longer term, balanced with his management of all day to day activities. Tim is a valuable part of our marketing planning and activity."

We have a track record of successfully promoting organisations, helping them to achieve their objectives by influencing the groups of people who matter to them. For L'Oréal, this was about placing their Global VP Health & Safety, Malcolm Staves, in business titles.

The wider objective was about promoting the importance of safer workplaces among C-suite audiences. Management Today and European CEO were among titles to feature this thought leader.

The PR support we gave over a two-year period was instrumental in positioning the cosmetics firm as a leader in occupational safety and health.

Rising energy bills are squeezing businesses. We helped Glenfield Electrical move from capable installer to recognised authority, surveying 40 local firms and publishing A Sustainable Future for Leicestershire Business.

The findings earned trade and regional coverage, including a white paper feature in Electrical Contracting News, and drew a visit from Mid-Leicestershire MP Peter Bedford. The company now speaks with evidence for the businesses it serves.

Honeywell had built something that removes one of the most persistent risks in fire safety, the need to work at height to test a smoke detector. What it needed was the story behind the technology, told in language that senior safety and facilities decision-makers would trust.

We created a publication for two markets, drawing on technical interviews, early adopter experience and independent expert voices, then managed translation and design through to publication. Read how we placed a product story inside the wider conversation about designing out risk.